Hi, I’m Abram Mertz, and at River Creek Farms, we see it every year. In those final weeks before our annual sale, buyers are actively comparing options, making decisions, and getting bombarded with catalogs. With over 20 catalogs hitting a buyer’s desk each day, the question isn’t just about having great cattle—it’s about staying top-of-mind when buyers are ready to act.
Today’s Reality: Buyers Are Different
Modern buyers want immediacy. They’re ready to make decisions when they have all the information at their fingertips—your catalog, pictures, videos. But here’s the challenge: spend your marketing budget too early, and potential buyers’ interest fizzles out long before sale day. Wait too long, and you might miss them entirely.
Why the Three-Week Window is Critical
Those final three weeks before your sale? That’s when the real decisions happen. Buyers are actively comparing options, studying catalogs, and planning which sales to attend. This is your moment to stand out—when your marketing needs to be working its hardest.
Making Every Week Count
Week Three: Capture Attention
- Catalogs arrive when buyers are ready to engage.
- Immediate text messaging ensures your catalog doesn’t get lost in the stack.
- Strategic digital ads keep your sale in buyers’ minds, even when they’re not actively thinking about it.
- When a buyer gets your catalog, they should know it’s arrived and exactly how to learn more.
Week Two: Stay in the Conversation
- Keep your sale visible while buyers are comparing options.
- Maintain consistent presence across multiple channels.
- Make it easy for buyers to access information.
- Buyers are actively comparing options—make sure your cattle are part of the conversation.
Final Week: Drive Decisions
- Be everywhere buyers look.
- Make it easy to act.
- Stand out from the competition.
- In these final days, buyers are finalizing their plans. Make sure your sale is on their list.
Real Results in Action
At River Creek Farms, we’ve seen the power of focusing on these crucial weeks:
- Our digital ads deliver over 500,000 impressions to targeted buyers.
- Text messaging ensures our catalog gets noticed.
- Buyers often tell me at the sale that they see an ad from me every day on their phones.
Making It Work for Your Sale
Success in these crucial weeks requires:
- Having your marketing materials ready when buyers are making decisions.
- Using multiple channels to stay visible.
- Making it easy for buyers to engage.
- Standing out from the competition.
Ready to Make the Most of Your Critical Three Weeks?
At LivestockDirect, we’ve refined this approach through thousands of successful sales. We know what works because I’ve used these strategies at River Creek Farms.
Want to learn more about maximizing your sale’s crucial final weeks? Give Amanda a call at 785-320-6890. She’ll show you exactly how we can help drive more buyers to your gate.
