About Us

We're Right Here With You

As breeders ourselves, we understand what’s at stake with your sale because we’re living it too.

Our Story: Marketing Bulls Because We Raise Them

We’re not just talking about cattle sales – we’re actively marketing them ourselves. Growing up raising purebred Simmental bulls at River Creek Farms, Abram Mertz knows the reality of marketing cattle sales because he’s doing it right alongside our clients.

That’s why Livestock Direct exists: to give breeders a modern, effective marketing solution that actually works. We’re combining time-tested methods with innovative strategies because we’re testing them on our own sales first.

Our Mission:

Drive More Buyers to Your Sale

We believe in trust, relationships, and results. By blending traditional values with modern marketing techniques, we help breeders like you get more serious buyers to your sale. Whether you’re marketing your first sale or your fiftieth, we’re here to handle the marketing so you can focus on your cattle.

Meet The Team

We’re a small, tight-knit family business that knows the ins and outs of cattle sales. We’re here to make your sale prep simple, streamlined, and stress-free, so you can confidently sell your cattle for the best price and ensure a smooth sale day.

Abram Mertz

Founder & Owner

Abram is the creative force behind our team, turning marketing challenges into opportunities. Growing up on a seedstock cattle operation at River Creek, selling and marketing bulls is in his DNA. He blends traditional values with modern marketing techniques to help breeders stay ahead. Abram loves guiding young producers to find strategies beyond traditional methods. He actively markets River Creek’s annual production sale, using it as a testing ground for our strategies. When he’s not brainstorming new ideas, Abram is happiest on the farm with his kids or tailgating at a K-State football game.

Dani Mertz

Owner

Dani keeps the wheels turning at LivestockDirect. The team often says Abram comes up with the ideas, and Dani is here to execute them. Having married into the business, she understands firsthand the challenges breeders face—what it takes to raise cattle and market them for sale. Dani is passionate about helping people reach their potential and creating a positive work environment. She’s detail-oriented and loves using technology to solve problems and keep LivestockDirect ahead of the curve. When she’s not working with breeders, you’ll likely find her reading, horseback riding, or attending K-State events with her three kids (Madden, Shep, and Miller) and their Bernedoodle, Poppy.

Amanda Mertz

Account Director

Amanda ensures everything runs smoothly for LivestockDirect’s customers. With a background in print and mail, she knows how to get your message right and make sure you’re reaching the right people for a successful sale. She’s all about finding the best solutions for each breeder and providing honest, transparent advice to ensure you’re set up for success. What makes Amanda’s day? When customers refer LivestockDirect to their friends. She understands the trust that takes, especially knowing how important sale day is to a breeder’s yearly income. Outside of work, Amanda enjoys time with her husband, two boys, and their dog, and sneaks in some horseback riding whenever she can.

Josie Svoboda

Account Coordinator

Josie is the creative force behind LivestockDirect, ensuring your marketing materials make a strong impact. Her talent for photography shines through in all our visual content – in fact, she’s the artist behind the beautiful imagery you see throughout our website. With her background in design and deep knowledge of agriculture, Josie understands what works for breeders. When she’s not behind the camera or managing client projects, she’s competing in barrel racing across the Midwest, where she’s qualified for several prestigious year-end rodeo finals.

Mindy Swartz

Financial Director

A lifelong Kansan, Mindy is the go-to person for all things accounting at LivestockDirect. With a sharp eye for detail, she’s always ready to help with any invoicing questions or financial concerns. Growing up on her family’s ranch, Mindy understands the challenges breeders face and the importance of keeping everything running smoothly. When she’s not managing the financial side of LivestockDirect, Mindy enjoys spending time with her husband and their two young sons—whether it’s outdoors or helping with the cattle on the ranch.

Poppy

Chief Barketing Officer

Poppy is the newest—and most adorable—member of the team. A Bernedoodle adopted from one of LivestockDirect’s very own customers, Poppy’s main role is to keep the team’s spirits high with plenty of snuggles during the workday. Whether she’s running around the ranch with the Mertz kids or lounging around the office, Poppy is always ready to brighten everyone’s day.

Ready to Stop Worrying About Marketing?

Amanda Morgan, our Account Director, knows what it takes to drive buyers to your sale. Having worked with hundreds of breeders, she’ll show you exactly how we can help make your next sale a success.

Or give Amanda a call directly at 785-320-6890.
She’s here to help with any questions about your upcoming sale.