Focused on Your Cattle, We Handle the Rest.

We handle the marketing, find the buyers, and ensure your sale is set for success.

The Reality of Marketing Your Sale in 2025

In today’s market, a catalog alone won’t cut it. To truly stand out, you need a strategic blend of traditional and modern marketing techniques. It’s about more than just showcasing your bulls—it’s about reaching the right buyers, engaging them effectively, and maximizing your sale’s potential.

Our Traditional, But Modern Method

1. Target the Right People

We clean up your mailing lists to remove outdated contacts, ensuring your marketing dollars aren't wasted. Reach more buyers effectively and efficiently.

"LivestockDirect helped us grow from 1,500 to 15,000 potential buyers—without increasing our budget!"

Shelby Kaehler, K-LER Cattle Company

2. Stay Connected

Our Text alerts keep your sale top-of-mind by texting buyers as soon as your catalog arrives. This proactive approach boosts engagement and reduces no-shows.

"I created an automated SMS system to ensure our bull buyers knew exactly when the River Creek catalog was on its way—and to quickly resolve any delivery issues."

Abram Mertz, Founder of LivestockDirect

3. Be Visible 24/7

We use digital ads to retarget the right households, increasing visibility and engagement. Digital ads deliver more impressions than print alone, ensuring your brand is everywhere buyers look.

"LivestockDirect helped me drive web traffic and deliver over 250,000 additional ad impressions in the weeks leading up to my sale."

Erika Kenner, Kenner Simmental

What We Take Care Of:

Print & Mailing

High-quality catalogs and postcards that showcase your cattle.

Text Messaging

Timely SMS updates that engage buyers and keep your sale top-of-mind.

Online Ads

Targeted digital advertising that reaches the right audience and drives engagement.

We're not just another marketing company - we're breeders ourselves.

Abram Mertz started Livestock Direct because he saw firsthand at River Creek Farms how the right marketing approach could transform a sale. We’ve refined our system through hundreds of sales, including our own, so we know exactly what works and what doesn’t.

Here’s the Real Deal:

Marketing your sale is intense - especially in those final three weeks when everything's on the line. We get it because we live it. Whether you need help with printing your catalogs or want us to handle your entire marketing campaign, we've got your back.

What Our Fellow Breeders Say:

Ready to Stop Worrying About Marketing?

Amanda Morgan, our Account Director, knows what it takes to drive buyers to your sale. Having worked with hundreds of breeders, she’ll show you exactly how we can help make your next sale a success.

Or give Amanda a call directly at 785-320-6890.
She’s here to help with any questions about your upcoming sale.