As breeders ourselves, we understand what’s at stake with your sale because we’re living it too.
We’re not just talking about cattle sales – we’re actively marketing them ourselves. Growing up raising purebred Simmental bulls at River Creek Farms, Abram Mertz knows the reality of marketing cattle sales because he’s doing it right alongside our clients.
That’s why Livestock Direct exists: to give breeders a modern, effective marketing solution that actually works. We’re combining time-tested methods with innovative strategies because we’re testing them on our own sales first.
Abram is the creative force behind our team, turning marketing challenges into opportunities. Growing up on a seedstock cattle operation at River Creek, selling and marketing bulls is in his DNA. He blends traditional values with modern marketing techniques to help breeders stay ahead. Abram loves guiding young producers to find strategies beyond traditional methods. He actively markets River Creek’s annual production sale, using it as a testing ground for our strategies. When he’s not brainstorming new ideas, Abram is happiest on the farm with his kids or tailgating at a K-State football game.
Dani keeps the wheels turning at LivestockDirect. The team often says Abram comes up with the ideas, and Dani is here to execute them. Having married into the business, she understands firsthand the challenges breeders face—what it takes to raise cattle and market them for sale. Dani is passionate about helping people reach their potential and creating a positive work environment. She’s detail-oriented and loves using technology to solve problems and keep LivestockDirect ahead of the curve. When she’s not working with breeders, you’ll likely find her reading, horseback riding, or attending K-State events with her three kids (Madden, Shep, and Miller) and their Bernedoodle, Poppy.
A lifelong Kansan, Mindy is the go-to person for all things accounting at LivestockDirect. With a sharp eye for detail, she’s always ready to help with any invoicing questions or financial concerns. Growing up on her family’s ranch, Mindy understands the challenges breeders face and the importance of keeping everything running smoothly. When she’s not managing the financial side of LivestockDirect, Mindy enjoys spending time with her husband and their two young sons—whether it’s outdoors or helping with the cattle on the ranch.
We know what it takes to drive buyers to your sale. Having worked with hundreds of breeders, we’ll show you exactly how we can help make your next sale a success.
Or, give us a call directly at 785-320-6890.
